Let’s talk beach bags, people. You have lots of options when you hit the shore, such as straw, canvas, or mesh, but I think this play on neon PVC is a strong choice next time I’m picking out my beach bag du jour. This colorful Tory Burch tote features a day-glo purple transparent PVC which is casual, girly, and lots of fun. If purple simply isn’t your thing, check out the other electric hues this bag comes in, and be sure to buy it quick as it’s now a Tory Burch steal at 30% off.

Jesse Tory Tote
in Orchid Purple, Yellow Gold, Surf Blue, Fire Orange
by Tory Burch
$225.00 $157.50

OMG buy me THIS.

Photo credit: Shopbop